Inclusive Communication Programme

Overview: Elevate your creative communications work to be inclusive, representative, and accessible, driving ROI and building brand trust. Empower your team to master critical skills in inclusive language, authentic storytelling, representation, and accessible design.

Who for: Anyone working in creative, communications or media roles or organisations.

Duration: 6 months (also available as a 3-hour intensive workshop)

Includes:

1. Month 1: Building inclusion into the creative process (from brief to production) - interactive masterclass - 90 mins

2. Month 2: Inclusive language - interactive masterclass - 90 mins

3. Month 3: Inclusive storytelling - interactive masterclass - 90 mins

4. Month 4: Authentic representation - interactive masterclass - 90 mins

5. Month 5: Inclusive design - interactive masterclass - 90 mins

6. Month 6: Accessibility - interactive masterclass - 90 mins

7. Month 6: Action planning - workshop - 90 mins

Resources: masterclass notes, implementation guides, personal development plan.

Goals:

• Embed DEI and bias checks throughout your creative process, including brief, strategy, ideation, production & monitoring.

• Adopt inclusive language principles.

• Discover how to develop inclusive narratives and avoid harmful tropes.

• Learn how to represent marginalised experiences authentically, avoiding stereotypes and tokenism.

• Uncover the principles of inclusive design.

• Ensure all creative communications are accessible to diverse audiences.

• Create and implement DEI-driven action plans.